While at Deutsch NY I produced an abundance of whimsical ads for Tanqueray featuring “Mr. Jenkins”. A fictitious character who personified the brand like no one else could. My partner and I were the lead creatives on this account for two years. Art direction duties included working with an illustrator who provided the distinctive photo-collage look of the campaign. The unique Mr. Jenkins Tanqueray campaign was a huge success and one of the most visible campaigns for a spirit brand.
