While at Weiss Stagliano Partners, New York, I had the opportunity to work on one of the greatest brands ever. I was instrumental in developing the platform “Guinness Refreshes Your Spirit”. Quite a departure for a beer brand. The successful campaign shed a new light on Guinness which was previously thought of as a dark ominous beverage.

TV spots

Guinness isn't just a delicious beverage, it also takes you on a spiritual journey.



Bus shelter posters that were in every major U.S. city.

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