While at Y&R Irvine, I was the Associate Creative Director in charge of all of the Jenny Craig national creative. My team created a series of television ads with celebrities like Queen Latifa, Phylicia Rashaad, and Valerie Bertinelli.
"Diving in"
Valerie Bertinelli playfully hides her herself behind beachballs, pool toys, and even people to demonstrate how she used to go to great lenghts to cover herself up.
Point of purchase
Signage that was displayed at Jenny Craig locations.
