Jenny Craig

While at Y&R Irvine, I was the Associate Creative Director in charge of all of the Jenny Craig national creative. My team created a series of television ads with celebrities like Queen Latifa, Phylicia Rashaad, and Valerie Bertinelli.

TV Spot

Shot in Palm Springs, California for Y&R.

"Diving in"

Valerie Bertinelli playfully hides her herself behind beachballs, pool toys, and even people to demonstrate how she used to go to great lenghts to cover herself up.

Point of purchase

Signage that was displayed at Jenny Craig locations.

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